Sony's latest MP3 player Creation

        Sony's latest MP3 player comes inside a bottle of water

 it's waterproof:Sony's W Series Walkman is a barebones MP3 player with one key selling point

• With the help of ad firm DraftFCB, the company came up with a brilliant plan to help set its product apart from alternatives like Apple's iPod shuffle. The earbud / MP3 player combo comes packaged inside a full bottle of water

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